OUR STORY

ABOUT US

Since our origins in 2007, our philosophy has not changed – our mission has always been putting you, our customer, first.

Our whole aim is to create the perfect experience for you and your fellow travellers, clients, friends, family or colleagues.

We have some amazing people who form our Fab 4 team – have a look at this wonderful insight into the life of a Fab 4 driver guide. Make sure to check out our full team here.

Our Mission

To be one of the world’s leading Beatles tour companies, providing unique, authentic tour experiences sustainably whilst caring for our local communities.

Our PHILOSOPHY

Leading the way in creating memorable, sustainable, genuine & authentic Beatles experiences for our customers to last a lifetime!

There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all that life has to offer with passion, excitement, and acceptance. We need to learn to love ourselves first, in all our glory and our imperfections. If we cannot love ourselves, we cannot fully open to our ability to love others or our potential to create. Evolution and all hopes for a better world rest in the fearlessness and open-hearted vision of people who embrace life.

John Lennon

COMPANY HISTORY

2007
ORIGINS
Fab 4 Taxi Tours is the original taxi sightseeing tour company in Liverpool. We offer our signature Beatles tours, Liverpool history & sightseeing tours as well as bespoke tours for our guests. But how did it all begin?

It all began in 2007 after spotting a tour bus travelling down Penny Lane - stuck in traffic. Guests were crowded on the coach and couldn't be flexible to get off, nor take good pictures from the coach! At many locations along the road (and throughout the city), people were having to lean to one side or the other of the tour bus to see anything (let alone take pictures!).

The solution was simple: create a more personalised tour experience for visitors wishing to explore The Fab4. Thus "The Original Fab4 Beatles Taxi Tour" was born.
2007
2008-2012
OUR FAB DRIVER GUIDES
Our tours go from strength to strength! All drivers are carefully hand-picked and trained to the highest standards on Beatles knowledge (although all bring a ton of wealth and passion with them). Our driver guides have over 200 years of combined experience navigating the streets of Liverpool.
2008-2012
2012-2017
AWARD-WINNING TOURS
We are proud that, over the years, we regularly are rewarded for the work we do. From our early years until now, Fab 4 Taxi Tours continues to win highly sought after industry awards. These awards reflect our commitment to you, our guest, as well as the passion each of our team has for world class tours of Liverpool!
2012-2017
2017 onwards
HAVE YOUR SAY
Don’t just take our word for it, check out what our customers have to say! We are highly rated with over 4,500 reviews on TripAdvisor, Get Your Guide, Google and more.
2017 onwards
2019-2020
MOVING TO THE NEXT LEVEL
A few things changed in 2019 - Debbie & Terry, after a tremendously successful 12 years, decided to step aside and ownership passed to a new group of enthusiastic Beatles fans.
2019-2020
2020
COVID-19 & THE NEW NORMAL
The pandemic of 2020 has changed the face of tourism fundamentally - we have not stood still but have used this time to change our systems to make your experience a better one from browsing through our website, booking & enjoying our tours (safely).

We are immensely proud to have been accredited for our hard efforts to become officially "Good to Go" through Visit England & Visit Britain as well as being awarded the "Safe Travels" award by the World Travel & Tourism Council.
2020
2020-2021
TOURS FOR LOCALS
To help our local communities during the COVID-19 pandemic, we created tour specifically for local people during the time of the Pandemic to enjoy their city and also find a safe solution of transport to and from the city.
2020-2021
2022
NATIONAL TRUST PARTNERSHIP
Did you know that from 2022 we have teamed up with the National Trust to give you the opportunity to visit Mendips and Forthlin Road interiors and immerse yourself in The Beatles' childhood homes...?
2022
2023
CARING FOR OUR PLANET
We care deeply about the impact travel has on our planet and we work hard to ensure your visit has a positive effect. From 2023 we are partnering with Ecologi to support our earth & help in projects to lower our carbon footprint.
2023

It's being here now that's important. There's no past and there's no future. Time is a very misleading thing. All there is ever, is the now. We can gain experience from the past, but we can't relive it; and we can hope for the future, but we don't know if there is one.

George Harrison

Music is like a psychiatrist. You can tell your guitar things that you can't tell people. And it will answer you with things people can't tell you.

Paul McCartney

CARING FOR
OUR PLANET

Ecologi_White_Logo

We have teamed up with our fab partners at Ecologi to take on the climate crisis. All our employed team members are part of a climate positive workforce & every month we plant trees as well as take part in several climate positive projects across the world. 

latest awards & ACCOLADES

Book with Confidence
Liverpool Tourism Awards Finalist
Tourism Awards Finalist
Tourism Winner of the Year
Cert of Exc
Our awards

I think the most exciting thing is that you expect people our age to know the music, but actually a lot of kids know the music, and if anything is left, we have left really good music, and that's the important part, not the mop-tops or whatever.

Ringo Starr