OUR STORY

ABOUT US

Since our origins in 2007, our philosophy has not changed – our mission has always been putting you, our customer, first.

Our whole aim is to create the perfect experience for you and your fellow travellers, clients, friends, family or colleagues.

We have some amazing people who form our Fab 4 team – have a look at this wonderful insight into the life of a Fab 4 driver guide. Make sure to check out our full team here.

Our Mission

To be one of the world’s leading Beatles tour companies, providing unique, authentic tour experiences sustainably whilst caring for our local communities.

Our PHILOSOPHY

Leading the way in creating memorable, sustainable, genuine & authentic Beatles experiences for our customers to last a lifetime!

There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all that life has to offer with passion, excitement, and acceptance. We need to learn to love ourselves first, in all our glory and our imperfections. If we cannot love ourselves, we cannot fully open to our ability to love others or our potential to create. Evolution and all hopes for a better world rest in the fearlessness and open-hearted vision of people who embrace life.

John Lennon

COMPANY HISTORY

2007
WHY FAB4?
Fab 4 Taxi Tours is the original taxi sightseeing tour company in Liverpool. We offer our signature Beatles tours, Liverpool history & sightseeing tours as well as bespoke tours for our guests.
2007
2007
THAT TOUR BUS ON PENNY LANE
It all began in 2007 after spotting a tour bus travelling down Penny Lane - stuck in traffic. Guests were crowded on the coach, couldn't be flexible & get off, nor take good pictures as they were on the other side of the glass windows... At many locations along the road (and throughout the city), people were having to lean to one side or the other of the tour bus to see anything (let alone take pics!).
2007
2007
THE BIRTH OF FAB4
It was a simple situation like this that made us come up with a more personalised tour & itinerary for individuals to enjoy the Beatles stories & sights across Liverpool. The solution: a taxi tour with flexible, easy to get off the beaten track & highly personalised with a trained specialist Beatles expert as your guide & driver. Thus the original Beatles taxi tour was born.
2007
2008-2012
OUR FAB DRIVER GUIDES
Our tours go from strength to strength! Our drivers, combined, have over 200 years of experience navigating the streets of Liverpool in black cabs. All drivers are carefully hand-picked and trained to the highest standards on Beatles knowledge (although all bring a ton of wealth and passion with them) & ways to deliver (e.g. guiding skills). We now have a fab group of driver guides!
MEET THE TEAM
2008-2012
2012-2017
AWARDS
From our early years until now, Fab 4 Taxi Tours continues to win highly sought after industry awards. Being one of the best Liverpool tour companies, offering top rated private tours, is a position which we at Fab 4 Taxi Tours strive to uphold. These awards reflect our commitment to you, our guest, as well as the passion each of our team has for world class tours of Liverpool! Most recently we acquired the award for Best Tourism Experience of the Year!
2012-2017
2017-today
WHAT YOU HAVE TO SAY
We’re proud of the awards we’ve won and we focus all our energy on delivering exceptional tour experiences. But don’t just take our word for it, check out what our customers have to say! We are highly rated with over 4,000 reviews on Tripadvisor & Get Your Guide...
MORE REVIEWS
2017-today
2019
A NEW FAB 4
A few things changed in 2019 - Debbie & Terry, after a tremendously successful 12 years, have decided to concentrate more on delivering tours within Liverpool and ownership passed to a new group of (fab) 4 (no, not The Beatles!).
OUR TEAM
2019
2020
COVID-19 & THE NEW NORMAL
The pandemic of 2020 has changed the face of tourism fundamentally - we have not stood still but have used this time to change our systems to make your experience a better one from browsing through booking & enjoying our tours (safely!).
READ OUR SAFETY PROTOCOLS
2020
2020
"GOOD TO GO" RECOGNITION
We are proud to have been accredited for our hard efforts to become officially "Good to Go" through Visit England & Visit Britain, therefore, safe for all tours during the COVID-19 pandemic and beyond.
MORE ON THE SCHEME
2020
2020-today
TOURS FOR LOCALS
Our new Tours for Locals is one of our responses to the Covid-19 pandemic in 2020 & allows us to feature a whole new customer base: our home city! We have had some fantastic feedback from our guests & we are planning to engage even further in the local and regional markets.
OUR TOURS
2020-today
2021
CARING FOR OUR PLANET
We care deeply about the impact travel has on our planet and we work hard to ensure your visit has a positive effect. We have partnered with Ecologi to support our earth & help in projects to lower our carbon footprint.
MORE
2021

It's being here now that's important. There's no past and there's no future. Time is a very misleading thing. All there is ever, is the now. We can gain experience from the past, but we can't relive it; and we can hope for the future, but we don't know if there is one.

George Harrison
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Music is like a psychiatrist. You can tell your guitar things that you can't tell people. And it will answer you with things people can't tell you.

Paul McCartney

CARING FOR
OUR PLANET

Ecologi_White_Logo

We have teamed up with our fab partners at Ecologi to take on the climate crisis. All our employed team members are part of a climate positive workforce & every month we plant trees as well as take part in several climate positive projects across the world. 

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I think the most exciting thing is that you expect people our age to know the music, but actually a lot of kids know the music, and if anything is left, we have left really good music, and that's the important part, not the mop-tops or whatever.

Ringo Starr

latest awards & ACCOLADES