Fab 4 Taxi Tours has been crowned “Experience of the Year” at the Liverpool City Region Tourism Awards 2025, celebrating its dedication to delivering exceptional Beatles-themed tours in the city. The prestigious event took place last night at Liverpool Cathedral, bringing together the best in the region’s tourism and hospitality industry.
A Tour Like No Other
Founded in 2007, Fab 4 Taxi Tours has become a must-do experience for visitors eager to explore Liverpool’s legendary connections to The Beatles. Offering private, expert-led tours, their signature black cab journeys take fans to iconic locations such as Penny Lane, Strawberry Field, and the childhood homes of John, Paul, George, and Ringo.
This latest accolade follows a string of previous recognitions, including the “Tourism Experience of the Year” award in 2017 and multiple TripAdvisor Certificates of Excellence.
A Night of Celebrations
The awards ceremony, hosted by BBC Radio Merseyside’s Kevin Duala, recognized excellence across 17 categories. Other major winners included:
- Liverpool Football Club Tours & Experiences – Large Visitor Attraction of the Year
- Shakespeare North Playhouse – Entertainment Venue of the Year
- Strawberry Field – Small Visitor Attraction of the Year
A full list of winners is available on the Liverpool City Region Tourism Awards website.
Experience the Magic of The Beatles
Winning the “Experience of the Year” award highlights Fab 4 Taxi Tours’ continued commitment to providing an unforgettable journey through Liverpool’s musical heritage. Whether you’re a lifelong Beatles fan or a first-time visitor, their tours offer an authentic and immersive look into the legacy of the Fab Four.
